The Client

ATRD is a volunteer-led independent campaign working with cross sector partners to address the under-representation of people from Black and Asian backgrounds on charity trustee Boards. They aim to support charities to bridge the 6% under-representation gap (from 8% to 14%) by recruiting an additional 10,000 Black and Asian trustees by 2026.  

ATRD Guide
ATRD Guide
ATRD Guide
ATRD Guide

The Brief

ATRD originally came to OXygen through an existing client of ours, Charity People. Board diversity is a topic that is incredibly important to Charity People and they were delighted therefore to be approached by Malcolm John, Founder of ATRD, to support him in the design of a digital and printed report entitled ‘From here to diversity: A Practical Guide to recruiting Black and Asian charity trustees’.

In partnership with Getting on Board and supported by the Co-op Foundation, the report was created to make a difference by helping to build more representative and inclusive charities, which in turn support and enable stronger communities. Our brief, was to design the report to create impact whilst utilising the existing brand guidelines of both ATRD and Getting on Board, to be easy and engaging to read and to effectively highlight key points, quotes and statistics. 

Inside of report

You can download a copy of the report from ATRD, or purchase a hard copy from the Directory of Social Change.

I was absolutely delighted with the brilliant design work which OXygen produced for Action for Trustee Racial Diversity’s groundbreaking Guide on recruiting Black and Asian charity trustees. The final result exceeded all my expectations. OXygen’s designers showed a high level of understanding, creativity, professionalism and, particularly, patience in interpreting our customer needs and adapting to them as they changed during the process, and even at the last moment. Feedback from our partners and supporters is that it's a fantastic piece of work.

Malcolm JohnFounder - Action for Trustee Racial Diversity